Introduction
What is a Sales Letter?
What is a Sales Letter?
CV/Resume Vs. Sales Letter
Think of a CV as a company website, listing all services it can offer. But when a company approaches a specific customer, they streamline their offerings into a business proposal tailored to address the customer’s unique needs. Similarly, a sales letter allows you to focus on a specific problem or skill set that aligns with the employer’s requirements, making you stand out amidst the competition.
Writing a Sales Letter
To craft an effective sales letter, consider these key questions:
- Who are you?
- What problem do you aim to solve for the employer?
- How do your skills or solutions address this problem?
- Can you showcase past successes in solving similar problems?
- What action do you want the employer to take?
- How can they contact you?
- Any closing remarks to leave a lasting impression?
Sample Sales Letter
I will use myself as an example to show you how to write a sales letter. In this case, I’m an AI and data analytics expert offering services to small and medium-sized enterprises. I start by explaining what is needed for each section then give you my example. The goal is for you to see an example and not copy and paste.
Introduction
- Greet the employer warmly.
- Introduce yourself and your company briefly.
- Establish credibility by highlighting your achievements or relevant experience.
Hello and warm greetings,
If you’re watching this video, it’s likely you’re a business leader of a small to medium-sized enterprise keen on harnessing AI and data analytics to propel your business to new heights.
Allow me to introduce myself. I’m Ivo Kubam, a seasoned professional in the dynamic realm of AI and data analytics. With a track record of providing top-notch services to global enterprises such as Brussels Airport, Pfizer, and numerous SMEs, I ventured into founding Graffiland.
Graffiland serves as a platform to streamline talent acquisition by delivering individuals equipped with essential industry knowledge and a fusion of AI and data analytics skills.
Identify the Problem
- Identify a common challenge or pain point that the employer may be experiencing.
- Show empathy and understanding towards their situation.
- Highlight the importance of addressing this problem.
Alright, let’s set the record straight: this video isn’t about flaunting my achievements. As a business leader of an SME, you’ve likely heard the phrase, “Data is the new gold mine of our era.” However, this sentiment holds little value if AI and data analytics skills and tools aren’t effectively leveraged to unlock the true potential of your company’s data.
Presenting Your Solution
- Introduce your product or service as the solution to the employer’s problem.
- Highlight the key features and benefits of your offering.
- Explain how your solution can specifically address the employer’s needs and pain points.
Before delving into a potential solution, let’s address two critical misconceptions:
- Not every business query demands a data-driven response. Sometimes, relying on common sense and understanding customer psychology is sufficient.
- Having a substantial budget doesn’t justify using a heavy-handed AI and data analytics tool for minor business challenges. Instead, prioritize leveraging skills over tools.
Social Proof
- Share testimonials, case studies, or success stories from other employers who have benefited from your product or service.
- Provide evidence of your track record and credibility.
If you’re searching for such expertise, look no further. With a diverse background spanning roles such as database developer, data analyst, data scientist, and product owner, I’m equipped to tackle the challenge of serving you and your business.
Call to Action
- Clearly state the action you want the employer to take, whether it’s scheduling a demo, signing up for a trial, or making a purchase.
- Create urgency by emphasizing the benefits of taking action now.
- Provide clear instructions on how the employer can proceed.
Enough talk. If you’re a business leader of an SME seeking a strategic partner to streamline an effective AI and data analytics strategy tailored to your business, take action now:
- Subscribe to my FREE AI and data analytics Newsletter for non-tech SMEs business leaders, launching in March 2024.
- Book a FREE strategy call with me to kickstart the process.
- Not ready yet to engage, Let’s connect at least on LinkedIn.
Closing
- Thank the employer for their time and consideration.
- Reiterate your value proposition and why they should choose your solution.
- Offer reassurance and support for any questions or concerns they may have.
Thank you for investing your time in listening. As a fellow SME leader, I empathise with the challenges you face. Rest assured, I’m here to help you build the most invaluable asset for your SME – an effective AI and data analytics strategy tailored to your business.
Sign-off
- End the video with a friendly and professional sign-off.
- Thank the employer once again for their attention.
- Leave a lasting impression and invite them to engage further with your company
Before I wrap up, keep in mind that while I may not have fully grasped your SME’s vision, mission, and goals, I’m committed to helping you achieve your business objectives, which can ultimately impact your personal life positively.
Conclusion
In a competitive job market, it’s essential to go beyond the traditional CV and stand out with a personalized approach. A well-crafted sales letter can be the key to opening doors and securing opportunities in the field of AI and data analytics. So, take the time to craft your sales letter, and watch as it helps you make a lasting impression on potential employers.
What to do next
Now you know the importance and structure of writing a sales letter. It’s even more powerful to convert this to a slide deck and make a recording. Some employers will prefer to watch you speak and then request the hard copy of the sales letter and your CV. It’s essential to have a sales letter and its video format in your toolbox.
Resources
Here are additional resources you can leverage to create your sales letter.
- Download a copy of the sales letter template
- Watch Sample video sales letters
Author: Ivo Kubam
Date: 14-03-2024
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